Tuesday, 15 February 2011

Story Boarding

Story boarding was the best option for us to plan our video as we already had the may key themes and ideas of what we wanted in the video for example we knew that we wanted close ups , and dancing from different angles. Also featuring alot of money for example setting it alight similarly to what Lady Gaga does in the actually Beautiful Dirty Rich video and the location of a black background which we would use the Northwood campus's Dance studio- Also the lighting in there was convenient as we had dimmer lights and spot lighting.We don't exactly have any artists within our group so stick men where our best bet to give a basic depiction of what we need to do within the shots there was also information boxes such as lighting , duration of the clip , sound and mise en scene.
Below I have scanned the Story Board pictures. how ever some may be different from what you may see in the video as things may not have worked out or looked correctly at the time :

Click on the images to enlarge them.
























Prezzi For Beautiful Dirty Rich




I CREATED THIS PRESENTATION TO EXPLAIN AND ENPHASIZE OUR REASONS FOR THE VIDEO WE HAVE CHOOSEN TO DO. TO SEE IT IN GREATER DETAIL . CLICK PLAY THEN ZOOM IN TO READ OR WATCH THE VIDEO :-D

Laura Muvleys Theory The Male Gaze

The theory of the male gaze developed by Laura Muvley is the concept of how an audience may view the people.( for example casting in films , models or music artists)The three different prospectives on which it can be seen is a males view on a woman, a woman's view of her self or even the way one woman views another.
The features of the male gaze includes cameras and lighting lingering over females body's emphasing curves and other things which represent women in a way of which a male would view them or view parts of the body which he would prefer.
This from a feminist point of view makes women appear like objects and are over sexualised as 'Sex Sells' in music videos and films or even on the cover of magazines men will be more likely to watch or purchase if there is a picture of a sexual woman posing on the front or a gorgeous actress in the film and sometimes these women and pictures have very little to do with the product its self.
The theory shows that some women indeed enjoy being looked at for there beauty and can be admired both by other men and women for this for example models or in beauty pageants in American society's. The gaze can change directions as women can also look at other women in this same way for different reasons for example for comparison of clothing or there body image.

In terms of a music video the Male Gaze is present in the form of conformity in our video, we tryed to dress as pop stars similar to that of the Pussy Cat Dolls and from our view we are using the theory of the Male Gaze as we can see that this look is admired and works for alot of famous people, bands and singing artists.
We used black clothing which in its self is quite a sexual colour as it is the opposite to innocent with both tight fitting clothes which maybe could be seen as revealing - however this look works for all girl bands as men fancy them and me as a female I admire them so this is the approach we took.

For example in this picture above which was taken from a lads magazine, as you can see she is portrayed as a sex symbol - the picture has even been edited to great lengths her body is completely changed from what the original picture looked like to make her more appealing to the male eye; although we have conformed to the gaze we haven't gone to the great lengths like this and actually changed the way we looked to appeal. I disagree with pictures like this as it makes normal women with normal body's feel insecure as know one can ever look like that but males have such high standard as pictures like this are used for advertising and threw in their faces every single day in all adverts as well as the music industry.

Thursday, 6 January 2011

Pictures Taken For Album Cover And Website








This is the picture i intend to use for the main album cover and the start page on the website. When we think of a suitable name for the band I'm going to rite it in pink fancy writing across the bottom part where it looks like a photograph.

All these pictures where edited slightly the usually crop and saturation heightened and one blurred and another turned pink on Picasa 3- this is because I find this program easier to use then the others I tryed as Coreal Paint Shop Pro can be confusing if it is a first time using it. Picasa offered me all the basics I needed to make these pictures look professional and to the standard a girl band would use.

We had our friend who does a photography class take these pictures with a proper photography camera. She took the pictures even though we decided the out fits , positions etc.

Making up the routine for our video...And Taking Pictures For Album


Above is a video of us making up the choreography, Below is the reasoning and research findings



We did alot of depth research in to the type of things that these artists put in to there music videos.
Props -
They are used frequently in the videos as both advertising ( Big Sexy Hair hair sprey in the 'Like me' video')
and as part of the dancing routine. For example Chairs are used by Pussycat dolls in more then one video and Girlicious are also sitting down in the corner of a boxing ring. Similarly Lady GaGa sits at and on pianos in here videos.

All the artists I've mentioned have used a ballet bar at some point in at least one of there videos.

As you can see we took pictures for our Album Cover and to upload on to the website , we all had black clothing on and a ballet bar :

So we are quiet clearly conforming to the normal conventions of a girl band already.



As i mentioned previously about the locations of the videos being in a boxing ring both bands also used this :
Although being able to record in a professional boxing ring is something out of our reach as we have already looked in to it - we could try and find a location which has similar connotations to a boxing ring?

Research In To The Choreography In Music Videos

The dancing in girl band music videos is not usually very tame. As 'sex sells' the females in music videos are usually wearing little outfits and dancing provocatively; here is a perfect example:


Not only is the song lyrics in the above video quite rude they are also semi naked dancing sexily around the male singer and with fire around them.
Also their clothes are all black and matching in some parts.
I also noticed that in every single pussy cat dolls video there is always a part where they are always walking forward in a row with the same foot forward- Almost like a march , I feel this walk is very empowering to women , although some might say what they are wearing and singing about is derogatory; i believe some aspects of the video represent the power within a female and her body holds power over men as the Pussycat dolls look irresistible in there videos.

Similarly Girlicious have matching skimpy outfits , all wearing black and doing the classic 'walk forward' which is used by almost every girl band. Also like Pussycat dolls they all take an item of clothing of at some point in the video.
Also the location in this video is a boxing ring again i feel this is empowering the women in the video saying they are fighters and feisty which i think is a good trait to have as a young women.
Ironically though Girlicious use alot of the Pussycat dolls themes and moves and even look similar as a band even though the song is about being an individual.

This below is a picture of our ballet bar that we will be using in our video.

Lip Syncronisation

Lip Syncing is a term used to describe something used by alot of artists both on stage but mainly in there music videos. Its also known as mimeing- it can be used to live up to musical singing ablity as their voices on the album can be auto-tuned to make them sound better.
When some artists sing live it is clear to see that they have been auto tuned because they can sound very different ( which is why most of them prefere to lipsync. ) With Lady Ga Ga this is easy to tell the difference because her voice live is alot more harsher with broader tones.


Notice her voice sounds alot nicer in this second video where she is lip syncing.




Its also used in performances where there is going to be alot of dancing and the vocal wouldnt sound proffesional is the singer was out of breath and panting down the microphone. How ever fans that have paid to watch there favourite artists perform arnt impressed when they find out they are faking it pretending to be live.
Also this allows adverage people who cant sing to pretend they can :