Laura Muvleys Theory The Male Gaze

The theory of the male gaze developed by Laura Muvley is the concept of how an audience may view the people.( for example casting in films , models or music artists)The three different prospectives on which it can be seen is a males view on a woman, a woman's view of her self or even the way one woman views another.
The features of the male gaze includes cameras and lighting lingering over females body's emphasing curves and other things which represent women in a way of which a male would view them or view parts of the body which he would prefer.
This from a feminist point of view makes women appear like objects and are over sexualised as 'Sex Sells' in music videos and films or even on the cover of magazines men will be more likely to watch or purchase if there is a picture of a sexual woman posing on the front or a gorgeous actress in the film and sometimes these women and pictures have very little to do with the product its self.
The theory shows that some women indeed enjoy being looked at for there beauty and can be admired both by other men and women for this for example models or in beauty pageants in American society's. The gaze can change directions as women can also look at other women in this same way for different reasons for example for comparison of clothing or there body image.

In terms of a music video the Male Gaze is present in the form of conformity in our video, we tryed to dress as pop stars similar to that of the Pussy Cat Dolls and from our view we are using the theory of the Male Gaze as we can see that this look is admired and works for alot of famous people, bands and singing artists.
We used black clothing which in its self is quite a sexual colour as it is the opposite to innocent with both tight fitting clothes which maybe could be seen as revealing - however this look works for all girl bands as men fancy them and me as a female I admire them so this is the approach we took.

For example in this picture above which was taken from a lads magazine, as you can see she is portrayed as a sex symbol - the picture has even been edited to great lengths her body is completely changed from what the original picture looked like to make her more appealing to the male eye; although we have conformed to the gaze we haven't gone to the great lengths like this and actually changed the way we looked to appeal. I disagree with pictures like this as it makes normal women with normal body's feel insecure as know one can ever look like that but males have such high standard as pictures like this are used for advertising and threw in their faces every single day in all adverts as well as the music industry.