Wednesday, 6 April 2011

EVALUATION FOR MUSIC VIDEO



We did wear name labels so you can tell whos who, but due to the quality of the camera you cant see them very well, but from left to right its : Emily Roberts , Christie Robbins then me Kirsty Shakespeare. Below is my written Evaluation of the main task, the music video.

In evaluation of both the finished product and my performance on camera and behind the scenes, I would like to say I did as well as I possibly could, I got involved with all aspects of the task such as recording, setting scenes, choosing costume, choreography, storyboard and production of both ancillary tasks. I think our media product uses the typical conventions of other real media products and conforms to these, we decided to adapt our selves, both our physical appearance and the way we acted our the presence within the film. We wanted to give off the impression of confident 'pop star' type people, we did this by the way we dressed for example we all wore black in some scenes then all pink in others, like The Pussy Cat Dolls do we all matched and it looked very professional and affective, also our hair styles; we liked to vary them using both curly, straight and up styles again similar to other girl bands do such as The Saturdays and Girlicious after our research we found that they all usually had long hair of different styles in the different scenes so we tried to vary this. I think the way the video starts and ends is very realistic and also very confirmatory to the girl band genre, the whole walk forward in slow motion idea is something we found was regular amongst other videos we found in research. Also the titling on the end of the video was quite professional and developed our music video in to something more realistic, as it comes up with a strong black background and a font which I though was very Lady GaGa and feminine and suited the video as a whole.
When we asked peers to view our video they all gave very positive feedback, they all enjoyed the choreography and as the majority of the people we showed were all in the age range of the target audience this was obviously more relevant feedback. Also we showed some older people such as teachers and our parents and they again had nothing bad to say, they admired the editing skills and one even said 'it just shows that anyone can make a professional looking video' which made us feel proud of the work we had done as this meant we had met our aim to make something that looks both realistic and professional.

I think the ancillary tasks, help bring the band to life, as well as the video we decided to do a website and a magazine cover, both of which we feel made the made more realistic as it wasn't just a one of video and the photo shoot for the website and magazine cover, brings more personality to each member of the band and I think its a positive combination, that makes the overall video more affective as a peace.

The media technologies which I used for research, was mainly the Internet, popular pages such as You Tube were a huge help for research in to the video as it enabled us to watch videos made by other girl bands, as well as embedded on my blog so we could watch them for reference when ever necessary, google was also vital within the ancillary tasks. For the creation and construction of the video we used both a handy cam camera and my 12 mega pixel camera as it gave a better quality picture, we then uploaded the footage on to iMovie, which we found was the best option to edit our footage on as it enabled us to crop,shorten, speed up or slow down or even reverse the clips at the same time as changing the affects and colours which came in useful. Also for planning we used media technologies as we used story boards and uploaded them via a scanner so they could be viewed better and where ever we needed them as well as for reference on the blog. I think my input in to the whole task as a whole was vital, although we all worked well as a group and that we all performed well at all stages of the project.

I think the only weaknesses we faced was the lack of definate performers for the video as we started with four and ended with two, we mandedged to make it work however and the video looked just as good from start to finish, I wouldn't say there is anything that we could of been done differently as we would have done it at the time we realised were the improvement could of been done as we wanted the best results as possible.

I also believe that we went through a great deal of trouble for the end results compared to other groups, as we spent hours planning out fits, booking and organising rooms as well as painting flats and sorting out the use of a fog machine for our video to make it look better.

In hiensite the only thing I would of done different would have been better planning, for example always ensuring the cameras had batteries, never forgetting clothes and being prepared for incase of the actors not turning up.

Over all I really like our product, I think we have all done really well and have produced something of good quality.





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